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Research papers

The strategic use of research in the complexity of the newspaper (Portuguese)

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Célia Lopes
May 5, 1991
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Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper (Portuguese). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper-portuguese-


Research papers

The strategic use of research in the complexity of the newspaper

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Célia Lopes
May 5, 1991
×

Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper